Charizma, the journey of the brand started in 2012. “House of Charizma” was conceived as an embroidery-powered brand that could blend glamour and comfort in Eastern wear along with artful quality embroideries. The Company wanted to make the raging trends and fashion accessible to the women who liked to flaunt and were comfortable wearing Eastern clothing. With this in mind, the brand started working on the concept and opened the doors to imagination to splash our carefully selected threads with the stories of creative minds.
The originality and finesse in work with contemporary and vintage art of embroideries clicked with the audiences instantly, whether they were living in Pakistan or abroad. From then onward, there was no looking back. This is why CHARIZMA has become known as a high-end fashion brand, recognized for its supreme quality with presence not only at multiple locations in Pakistan but worldwide as well.
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Sheen by Charizma 
